I am going to switch the focus of this blog to help advertisers understand the different options out there for advertising and the PROs and CONs of those options.
I am going to start with PPC advertising.
If you are looking for a way to get quick traffic PPC advertising is definately a way to get it, unfortunately you are also going to pay for it. At MoGiZ.com we spent over $40,000 in PPC advertising to just one company last year and our conversion rates were just about enough to break even. It was very frustrating to know that all of our profits went to these other companies and just about the time I thought we were getting ahead, they raised their rates for the “busy season”.
As you probably know, Electronics is one of the most competitive product lines online and the pay per click companies know it, that is why you will find that you will pay the highest price to advertise these items. The average PPC price for an electronic item is approximately 70 cents per click during the non busy season (January – September) Oh and don’t forget about the sign up fee which usually averages around $250 unless you want to join Pricegrabber where you will pay $1000.
I am going to continue to share the thing I have learned about online marketing and advertising, so I can hopefully help your company keep some of the profits eaten up by these companies.
when spending that much money on a pay per click campaign would it be worth while to try a few direction first with some test rounds? try a couple different companies and a couple different keyword targets or site targets… invest small amounts initially to judge the ROI? are there details that would make this more difficult?
By: internet marketin on August 8, 2008
at 3:47 am
In response to your comment, trust me I have used a lot of test rounds, keywords, and companies. I have worked with many SEO companies like yours and even they couldn’t make PPC a valuable marketing option. We were in the top 95% of lowest prices in the categories we advertised on beating out Buy.com and Amazon.com on almost every item at that time, so price point wasn’t the issue. The real problem that I am speaking about here is the fact that the PPC companies are sending traffic that is not really out to buy a particular product and they are overcharging by inflating their click numbers and billing for more than actually sending. There are a lot of problems with PPC companies and until the deep pocket online merchants realize it and quit using them I am afraid this behavior will continue.
By: davidquallio on August 8, 2008
at 5:26 pm